Dan Balow’s 5 Steps to Begin Publishing for a Digital Market
Thursday, 13 February 2014
By Joanne Kim, MAI intern 1. Learn… about digital trends First, learn and be aware of what kinds of digital trends are working in your region/country. Different countries are on different tracks. For instance, has Amazon moved into your area yet? If so, take note that it is a major turning point in the region’s
- Published in MAI
Challenges in publishing in West Africa
Friday, 04 October 2013
By Ramon Rocha The Economist recently described Africa as “a hopeful continent.” I had the joy of visiting Ghana and Nigeria in August. Dan Balow and I led a publishing training with 28 participants from 20 publishers in Accra, Ghana. I also enjoyed a consultation visit with Africa Christian Textbooks (ACTS) in Jos, Nigeria. In
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How to Collect on Unpaid Accounts
Thursday, 26 September 2013
By Ramon Rocha The bottom line for accounts receivable is: “Books sold on credit are fictitious until the amount due is collected!” I used to preach this at the publishing house I led. While traveling this past year for MAI, I heard several Christian publishers cry out that they are facing the problem of rising
Win over Your Reader in Your First Chapter
Wednesday, 18 September 2013
Your opening chapter is your most important one because that is where you strike your deal with the reader—his or her reading time in exchange for what you’re offering. The cover, title, back cover and table of contents are all selling opportunities to bring the reader to this decision point. By the end of the
Four Vital Ways to Improve Your Success in Book Sales
Wednesday, 14 August 2013
By Tony Wales During my 40-plus years in publishing, I learned that these four principles were always the key to successful sales. If I forgot even one of them, failure followed. These principles are rooted in Christian love for God and love for my neighbor. The first principle for successful selling is PREPARATION. When we
Thank God I am a journalist
Tuesday, 30 July 2013
Nigerian journalist Lekan Otufodunrin is online and special publications editor at The Nation Newspapers. As president of Journalists for Christ International Outreach, he wrote this devotion to encourage other writers. Lekan is also a Trustee of the newly-formed MAI-Africa. At an interactive session with a group of students recently, Nobel laureate, Professor Wole Soyinka revealed
- Published in MAI, personal development, writing
Invisible Handwriting: What editors need
Tuesday, 23 July 2013
By Julie Ackerman Link The role of an editor is to correct an author’s writing, which introduces the potential for conflict. Editors must convey to authors that the manuscript they worked so hard to write still has areas of imperfection. They must then show authors how to fix the flaws. Some authors are eager to
Write from the Heart
Tuesday, 16 July 2013
Are you writing a book that exposes your soul? Different writing techniques are required when writing a book from the heart. These books are not designed simply to present facts or information. Award-winning author Robin Jones Gunn cites a few tips to keep in mind. httpv://www.youtube.com/watch?v=fy-Y6Qtsx98 1) Pull stories from your own heart. The story that comes