By Tony Wales This is the final article in a four-part series to help publishers succeed in selling their books. In my first three articles, we have looked at 1) Preparation, 2) Presentation and 3) Getting the Order. Without another part of the sales process, we may lose all the ground we have made thus
By Tony Wales This is the third article in a four-part series to help publishers succeed in selling their books. The first key is preparation and the second key is selling the benefits of your publication. See the respective articles, “Four Vital Ways to Improve Your Success in Bookselling” and “Selling the Benefits“. Once you
By Tony Wales During my 40-plus years in publishing, I learned that these four principles were always the key to successful sales. If I forgot even one of them, failure followed. These principles are rooted in Christian love for God and love for my neighbor. The first principle for successful selling is PREPARATION. When we
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