MAI is expanding its global publisher training with the launch of free monthly webinars. “While MAI considers on-site face-to-face training as the most effective way to help grow words of life in the hearts and soil of readers worldwide, we also see webinars as a relatively inexpensive tool to broaden and multiply our reach,” said Ramon
By Tony Wales This is the third article in a four-part series to help publishers succeed in selling their books. The first key is preparation and the second key is selling the benefits of your publication. See the respective articles, “Four Vital Ways to Improve Your Success in Bookselling” and “Selling the Benefits“. Once you
By Joan Campbell I am a writer. I create. I dream. My head is in the clouds most of the time, which is probably why I am still reeling somewhat from the Publishing Conference I attended last weekend. Called “The Suitcase Under the Bed Seminar”, it was a very authoritative look at the business of
“Political stability is a resource we take for granted until we no longer have it,” said Jules Ouoba, publisher of the largest Christian publishing house in Francophone Africa. He just completed delivering the session “Publishing Amid Crisis: an African Publisher’s Story” at LittWorld 2012 in Limuru, Kenya. CPE, his publishing house in Côte d’Ivoire, became self-sustaining despite facing
The success or failure of Christian writer development hinges on three realities: structure, incentive and economics. Structure Positive outcomes of all writer development and training depend upon some structure or framework through which the writer’s work can be published and given a readership. Writers function and develop best when their creative work with words is
We are more than editors, writers, publishers or designers. We are part of His family and, as such, we have brothers and sisters everywhere. It’s not about competition, but about collaboration. It’s not about who sells more, but who becomes more Christ-like. And the more we are like Him, the more we want others to
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