Scared of digital piracy?
Wednesday, 16 August 2017
By Ramon Rocha III Is the fear and real possibility of digital piracy stopping you from venturing further into digital publishing? Authors and publishers can protect copyrighted content through Digital Rights Management (DRM). But DRM has a downside. Valid customers may get annoyed by its features, plus DRM does not guarantee your ebook is 100
- Published in MAI, publishing, technology
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Dan Balow’s 5 Steps to Begin Publishing for a Digital Market
Thursday, 13 February 2014
By Joanne Kim, MAI intern 1. Learn… about digital trends First, learn and be aware of what kinds of digital trends are working in your region/country. Different countries are on different tracks. For instance, has Amazon moved into your area yet? If so, take note that it is a major turning point in the region’s
- Published in MAI
MAI Launches Webinars for Global Christian Publishers
Friday, 22 November 2013
MAI is expanding its global publisher training with the launch of free monthly webinars. “While MAI considers on-site face-to-face training as the most effective way to help grow words of life in the hearts and soil of readers worldwide, we also see webinars as a relatively inexpensive tool to broaden and multiply our reach,” said Ramon
- Published in MAI, personal development, publishing
E-books Are Here to Stay
Wednesday, 09 October 2013
By Ramon Rocha “Portability, accessibility, discoverability, impulse purchase.” That’s how one industry expert described why he loves e-books. E-books are here to stay. While sales of electronic books among US Christian publishers are currently at 20 percent of their total sales, this percentage is expected to increase steadily in coming years. Currently, most digital sales
- Published in MAI, marketing, publishing
Can a print magazine survive in a digital world?
Tuesday, 25 June 2013
In an ever-increasing digital world, can print books and magazines survive? “Yes,” says Keith Stonehocker, former chief strategy officer at Christianity Today International. httpv://www.youtube.com/watch?v=Fn1fLaHKJfs Magazines have these advantages for digital publication: 1. Ongoing content with the latest news that can be repurposed for the internet. 2. An advertising sales forces can post ads online. 3. The ability
- Published in MAI, publishing