Revisiting Digital Publishing Options

Although print continues to be the preferred mode of content consumption, digital publishing is steadily gaining ground. Ebooks and audiobooks are expected to gain increasing popularity as technology, reading and listening habits change. Are you ready to go deeper into digital publishing? Consider your options and learn from two digital publishing experts. Carlo Carrenho is a publishing consultant and journalist from Brazil
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Scared of digital piracy?

By Ramon Rocha III Is the fear and real possibility of digital piracy stopping you from venturing further into digital publishing? Authors and publishers can protect copyrighted content through Digital Rights Management (DRM). But DRM has a downside. Valid customers may get annoyed by its features, plus DRM does not guarantee your ebook is 100
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Dan Balow’s Tips for Developing Digital Contracts

By Joanne Kim If you are licensing content from a publisher or contracting directly with an author, evaluate not only the print rights, but digital rights as well. Consider these key elements when developing new contracts for digital publications: 1. Electronic rights Be sure to contextualize the electronic rights that you would like to establish.
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Dan Balow’s 5 Steps to Begin Publishing for a Digital Market

By Joanne Kim, MAI intern 1. Learn… about digital trends First, learn and be aware of what kinds of digital trends are working in your region/country. Different countries are on different tracks. For instance, has Amazon moved into your area yet? If so, take note that it is a major turning point in the region’s
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MAI Launches Webinars for Global Christian Publishers

MAI is expanding its global publisher training with the launch of free monthly webinars. “While MAI considers on-site face-to-face training as the most effective way to help grow words of life in the hearts and soil of readers worldwide, we also see webinars as a relatively inexpensive tool to broaden and multiply our reach,” said Ramon
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E-books Are Here to Stay

By Ramon Rocha “Portability, accessibility, discoverability, impulse purchase.” That’s how one industry expert described why he loves e-books. E-books are here to stay. While sales of electronic books among US Christian publishers are currently at 20 percent of their total sales, this percentage is expected to increase steadily in coming years. Currently, most digital sales
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Can a print magazine survive in a digital world?

In an ever-increasing digital world, can print books and magazines survive? “Yes,” says Keith Stonehocker, former chief strategy officer at Christianity Today International. httpv://www.youtube.com/watch?v=Fn1fLaHKJfs Magazines have these advantages for digital publication: 1. Ongoing content with the latest news that can be repurposed for the internet. 2. An advertising sales forces can post ads online. 3. The ability
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