Dan Balow’s Tips for Developing Digital Contracts

By Joanne Kim If you are licensing content from a publisher or contracting directly with an author, evaluate not only the print rights, but digital rights as well. Consider these key elements when developing new contracts for digital publications: 1. Electronic rights Be sure to contextualize the electronic rights that you would like to establish.
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Dan Balow’s 5 Steps to Begin Publishing for a Digital Market

By Joanne Kim, MAI intern 1. Learn… about digital trends First, learn and be aware of what kinds of digital trends are working in your region/country. Different countries are on different tracks. For instance, has Amazon moved into your area yet? If so, take note that it is a major turning point in the region’s
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New: LittWorld Photo Journal Benefits Training for Africans

Discover LittWorld in MAI’s newly published photo journal. Publishing for Global Impact: The Story of LittWorld 2012 in Pictures chronicles our most recent triennial global Christian publishing conference through the photography of Eric Gitonga. The book includes more than 120 color photos and various personal testimonies. Five dollars of each purchase will benefit training for
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Following Up (part 4 in bookselling success for publishers)

By Tony Wales This is the final article in a four-part series to help publishers succeed in selling their books. In my first three articles, we have looked at 1) Preparation, 2) Presentation and 3) Getting the Order. Without another part of the sales process, we may lose all the ground we have made thus
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E-books Are Here to Stay

By Ramon Rocha “Portability, accessibility, discoverability, impulse purchase.” That’s how one industry expert described why he loves e-books. E-books are here to stay. While sales of electronic books among US Christian publishers are currently at 20 percent of their total sales, this percentage is expected to increase steadily in coming years. Currently, most digital sales
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How to Collect on Unpaid Accounts

By Ramon Rocha The bottom line for accounts receivable is: “Books sold on credit are fictitious until the amount due is collected!” I used to preach this at the publishing house I led. While traveling this past year for MAI, I heard several Christian publishers cry out that they are facing the problem of rising
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MAI Training Booklets Now in E-books!

Free shipping, no snail mail, and you save a tree! You’ll find our practical training booklets and bestsellers now available in digital formats for Kindle, Apple and Nook products: How to Write Missionary Letters by Alvera Mickelson: Kindle, Apple, Nook The Christian Publisher: Strong in the Storm by Ramon Rocha III: Kindle, Apple, Nook Your
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