By Tony Wales This is the second article in a four-part series to help publishers succeed in selling their books. This article describes the second key: selling the benefits of your publications. The first key is preparing yourself with proper knowledge of your publication. See the article, Four Vital Ways to Improve Your Success in
By Tony Wales During my 40-plus years in publishing, I learned that these four principles were always the key to successful sales. If I forgot even one of them, failure followed. These principles are rooted in Christian love for God and love for my neighbor. The first principle for successful selling is PREPARATION. When we
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