Christian Publishers across Globe Serve Readers, Strategize amid Pandemic
Friday, 03 April 2020

- Published in Africa, Asia, Christian writer, Europe, finance, John Maust, Latin America, MAI, Middle East, Prayer, publishing, sales, Uncategorized
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Avoid dead books; clear out your cemetery
Wednesday, 04 June 2014
By Ramon Rocha Dead books are dead missionaries not able to come out to spread the good news. In several countries where I have led training, dead inventory is a major problem. Somewhere, somehow, sometime in the past, wrong decisions lead to an accumulation of slow moving titles over the years. You may have overestimated
- Published in MAI, marketing, publishing, sales
Selling the Benefits (part 2 in bookselling success for publishers))
Wednesday, 21 August 2013
By Tony Wales This is the second article in a four-part series to help publishers succeed in selling their books. This article describes the second key: selling the benefits of your publications. The first key is preparing yourself with proper knowledge of your publication. See the article, Four Vital Ways to Improve Your Success in
- Published in MAI, publishing, sales
Four Vital Ways to Improve Your Success in Book Sales
Wednesday, 14 August 2013
By Tony Wales During my 40-plus years in publishing, I learned that these four principles were always the key to successful sales. If I forgot even one of them, failure followed. These principles are rooted in Christian love for God and love for my neighbor. The first principle for successful selling is PREPARATION. When we