Christian Publishers across Globe Serve Readers, Strategize amid Pandemic

The coronavirus pandemic’s impact on global publishing and bookselling has been severe, but authors and publishers are seeking creative means to reach online readers and develop new strategies to stay afloat. Christian publishing leaders from seven nations, including China and Italy, gave updates and prayed for each other in MAI’s online “Global Townhall Prayer Meeting”
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Avoid dead books; clear out your cemetery

By Ramon Rocha Dead books are dead missionaries not able to come out to spread the good news. In several countries where I have led training, dead inventory is a major problem. Somewhere, somehow, sometime in the past, wrong decisions lead to an accumulation of slow moving titles over the years. You may have overestimated
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Selling the Benefits (part 2 in bookselling success for publishers))

By Tony Wales This is the second article in a four-part series to help publishers succeed in selling their books. This article describes the second key: selling the benefits of your publications. The first key is preparing yourself with proper knowledge of your publication. See the article, Four Vital Ways to Improve Your Success in
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Four Vital Ways to Improve Your Success in Book Sales

By Tony Wales During my 40-plus years in publishing, I learned that these four principles were always the key to successful sales. If I forgot even one of them, failure followed. These principles are rooted in Christian love for God and love for my neighbor. The first principle for successful selling is PREPARATION. When we
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