One Big Idea

For over 35 years, MAI has been serving writers, editors, and publishers around the world. Through our conferences, training events, and online resources we have equipped and encouraged more than 10,000 people in 90 countries. 

With the pandemic changing the landscape of learning this past year, we are increasing our use of digital media to provide you the tools you need to excel in your craft. One of the ways we are doing this is through a new weekly short video called One Big Idea, in which we bring you one big idea, as well as reflection questions to consider throughout the week.

"On Your Mark, Get Set, Go!": How to Use QR Codes to Begin Gospel Conversations - Week Four

As we conclude our series “On Your Mark, Get Set, Go!” George Koshy shares why churches and ministries might do well to investigate and begin using QR codes as a way to tell others about Jesus Christ and begin gospel conversations that are meaningful culturally and personally.

Koshy gives specific examples of what he and his team have been doing in India.

Once you watch the video, we invite you to reflect on the following questions this week:

  • Have you used QR codes either in your own work setting or in your personal life? Have you found them to be helpful?

  • Begin to brainstorm how you may effectively use QR codes to expand God’s kingdom and influence society.

  • What obstacles, if any, are you facing in engaging and using this type of technology? How can you clear those obstacles?

  • Consider who you may reach out to who has used QR codes effectively and begin a conversation with that person as you use this technology in your own life and ministry.

Join us next week as we begin our next series, “Local Ideas, Global Sharing,” led by Pusonnam Yuri. 

"On Your Mark, Get Set, Go!": Three Ways to Overcoming Writer's Block - Week Three

"On Your Mark, Get Set, Go!": How Do We Reach the Public Square? - Week Two

As we continue through our series “On Your Mark, Get Set, Go!” George Koshy shares in this third installment the three reasons writers may face writer’s block: (1) self-doubt, (2) perfectionism, and (3) a lack of motivation. Koshy explains that writer’s block need not stop us, however, and that there are a number of things we can do to move forward. Once you watch the video, we invite you to reflect on the following questions this week:

  • When you write, who/what is the biggest voice in your head? Is it God’s? A friend’s? Your own? How can you ensure the voices in your head are positive and move you forward?

  • What have you done in the past to deal with writer’s block? What is helpful/not helpful?

  • What are some of the activities you can temporarily engage in to get you through moments of writer’s block?

  • Besides your current project, what other types of writing do you enjoy? Poetry? Script writing? Letter writing?

  • What kinds of regular habits keep you on track with your writing?

Join us next week for part 4 of the series.

As we continue through our series “On Your Mark, Get Set, Go!” George Koshy shares in this second installment about how as people of faith we can reach into our secular culture. Through personal anecdotes, Koshy shares three examples of how to reach the secular press: (1) find stories of people who convert problems into projects, (2) remember important dates and events, and (3) make use of special Christian occasions. Once you watch the video, we invite you to reflect on the following questions this week:

  • As you consider your call to writing, how are you seeking to reach non-Christians with your work?
  • How would you describe the secular press where you are, and how do you see the Christian faith being demonstrated there?
  • In what ways can you more intentionally share stories of hope that will reach beyond the walls of the church?
  • How can you use special Christian occasions to plant seeds of faith to those you seek to reach?

Join us next week for part 3 of the series.

"On Your Mark, Get Set, Go!": Three Prerequisites for Effective Communication - Week One

According to the Bible, writers, editors, and publishers are a great team. Dealing with some important issues, MAI trainer, author, and writer George Koshy leads us through a 4-part series called “On Your Mark, Get Set, Go!”

In this first video, George reminds Christian writers of three prerequisites for effective communication: knowing our message (the Lord), knowing our medium (the Word), and knowing our audience (the World).

“Either write something worth reading or do something worth writing.” – Benjamin Franklin

Once you watch the video, we invite you to reflect on the following questions this week:

  • What does it mean for you as a writer or editor to know the Lord, the Word, and the world?
  • Which, if any, do you need to focus on in the days and weeks ahead?
  • Why, in your opinion, do we need all three of these as a priority?
  • How can focusing on these allow you to clarify you own message?

Join us next week for part 2 of the series.

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