Authors: Promote Your Book on a Low Budget

Author Jennifer Karina of Kenya shares tips on how she’s learned to spread the messages in her books. Learn more from Jennifer in our upcoming webinar with Pusonnam Yiri of Nigeria, “Author Promotion on a Low Budget,” August 19. Register online now. 

Think of book promotion as storytelling. The story you are telling is why you wrote your book, how it can help the readers, and how the world will benefit from your book. Ensure that it is well priced, written and edited.

If you can develop a positive attitude about book promotion, people will pick up on it and tune in immediately. I have taken advantage of every opportunity to tell my story and promote my own book. When I introduce myself, I always let people know I am the author of Marriage Built to Last. Churches and bookshops have been willing to let me sit for a day, meet and greet their customers, and talk about my book. This has been powerful. Customers were happy to have an autographed copy as we engaged with them.

Effective promotion stems from the author’s passion. What is your message? Do you own it, believe it and most importantly live it? Whatever your topic you have to model the principles that you share. My message is clear–it’s about building a marriage that lasts. I personally have been married for 36 years and have adult children who are now married. I’m enjoying my 5 grandchildren. When I speak on the topic, I am an authority because I have lived it and exceptionally well.

Learn more from Jennifer in our upcoming webinar with Pusonnam Yiri of Nigeria, “Author Promotion on a Low Budget,” August 19. Register online now.
Check out the schedule of other upcoming webinars.