LittWorld 2018 offers core workshops in eight different tracks (listed below). These workshops will be held each morning of the conference. You will select a track and stay in it for the four workshops. Core workshops provide an integrated approach to learning and give you the opportunity to build relationships with others in your track. Some core workshops will be repeated as elective afternoon workshops that anyone may attend.
How to Organize, Build, and Lead your Publishing House toward Financial Sustainability in Rapidly Changing Times Jeff Crosby and Sam Richardson
Learn the best way to organize and structure your publishing house, while being agile yet focused on financial and ministry growth.
Maximize and Manage Your Resources Barine Kirimi
One management expert describes the “80:20 effect” as when 20% of our efforts produce 80% of the results. Unless we are proactively prioritizing, planning and managing our resources and taking control of what we can control, we are not as productive as we should be. Understanding what you need to control goes a long way in keeping your ministry afloat.
Best Practices in Planning and Implementing New Titles Randy Jahns
New titles are a must for a thriving publishing house. How do you determine which titles might have bestselling potential for you, and which might be duds? Join us for practical tools and tips to help you develop, select and evaluate strong titles to increase their chance of becoming profitable, steady sellers.
Understand Your Sales Mix to Increase Profitability Joyce Manalang
How do you balance “commercial and profitable” titles with those that are “ministry and needed-by-the-church”? Where and how do you invest your resources to achieve both your business and ministry targets? This workshop helps you determine which sales mix produces the best results.
Marketing Strategy 1 Hannah Lau
Why do we communicate? What are we really trying to say? Who are we talking to? These foundational questions need to be answered before any marketing activities are done. In the first session of a two-part workshop, we focus on marketing objectives, key messages and target audiences. The workshop is informative, yet also practical with templates and exercises for participants to apply to their own situations.
Marketing Strategy 2 Hannah Lau
Now that we’ve covered the why, what and who, the second session of this workshop looks at the where and how. The channels we utilize and the content we deliver need to be considered intentionally. We will discuss various communications channels, content do’s and don’t’s, and how to integrate it all strategically to make the most of our efforts. We will also discuss how to develop and execute a social-media strategy that produces loyal fans.
How to Launch and Maintain an Attractive and Engaging Website Sam Richardson
In the digital age, an excellent website is still an effective marketing tool. It is the base where your readers search and learn about your books. What are the qualities of an attractive and engaging website that generates interest and sales?
How to Effectively Use Email Marketing to Reach Your Target Readers
Experts say, of all digital marketing tools, email marketing produces the best “Return on Investment” (ROI). Learn the basic steps toward implementing an effective, targeted and sustained marketing program that reaches your readers’ inbox.
Publishing and Distribution in the Digital Age: Trends, Tools and Technologies for Leaders
Rapid changes in technology have dramatically revolutionized book publishing, making it potentially faster, more cost-effective and far-reaching. Learn the trends and tools for publishing in the digital age.
Best Practices in International Ebook Publishing Sean Harrison
How do you create and distribute multilingual ebooks that comply with current standards and function well on major platforms worldwide? This session covers both production and distribution, since half of the issues in ebook distribution have to do with correct production. The other half involve financial infrastructure—making and receiving payments.
Winning the Inventory Battle through POD and Short-Run Printing Hoe Fang
Is zero or near-zero print inventory possible? Yes, through print-on-demand and short-run printing.
Print is not dead. Printed books still outsell ebooks worldwide. How do you actually make print-on-demand technology work for you? Which suppliers give you the best deal? Where do you find them?
How to Create and Distribute Audiobooks
Audio books are one of the fastest-selling segments in publishing today. Many international cultures are oral. How can publishers and authors create excellent audio books that sell?
Diamonds in the Rough, Jewels in the Making: Attract and Nurture the Local Authors You Want
If working in a country where books by Westerners sell well, a publisher with limited resources may hesitate to publish local writers. How can a Christian publisher turn the tide from primarily Western titles to excellent locally-authored ones? Where does a Christian publisher begin to attract and nurture local authors, and what does it take to stay financially viable over the long haul? Joy shares from her experience at Church Strengthening Ministry (CSM Publishing) in the Philippines, a former denominational publisher that worked toward zero subsidy and now produces both church-based curriculum and non-fiction titles in the Philippines.
How to Make a Manuscript Shine. Mauricio Zagari
Learn the art of evaluating and editing a manuscript that shines in clarity and expression, and connects meaningfully with your intended reader.
Beyond Words: The Editor-Author Relationship Yna Reyes
When editor and author discover the treasures of trust, mutual respect, commitment, communication, and collaboration, the result can be more than a good book. This partnershipbrings rewards beyond words.
Managing Yourself as an Editor Martin Manser
Managing yourself effectively as an editor is a key aspect of an editor’s role. It’s all too easy to become overwhelmed by the sheer volume of the work—both in terms of all the necessary editorial tasks and also the number of different projects that you might be juggling. In this interactive workshop we explore different ways of making the most of your time, not only from the viewpoint of the big picture but also from the details of micro editing. The topics include planning, tracking projects, staying focused, minimizing distractions, dealing with interruptions, working with your boss, and making the most of office technology.
Publishing A to Z. Tim Beals.
We use case studies to explore traditional publishing, self-publishing and custom publishing, plus the advantages and drawbacks to each. Because control has shifted from publishers to authors in recent years, you learn: how to decide which approach to take for your next project, the secret to success no matter which publishing option you choose, plus the costs and benefits of each option (in time, money and opportunity). Book publishing is a complex process; this session keeps your project on track with sound counsel from a 38-year publishing veteran. (To be repeated)
Writing from a Biblical Worldview Miriam Adeney
A Story to Tell: Writing the Collaborative/Memoir Title Jeanette Windle
Non-fiction biography is the bread-and-butter of freelance writing. Whether you are contracted to write someone else's life story or are writing your own memoir/life experience, this workshop walks you through: the practicalities of interviewing and working with clients, researching background data, choosing and organizing what to include, balancing vivid storytelling with chronology, setting, spiritual application, and practical reader takeaway. Then learn how to weave it all together to create a compelling narrative that readers can't put down.
Writing the Effective Magazine Article
Keys to Plot development
Fiction from Life
Character, Dialogue and Point of View
How to Write Fiction from a Christian Worldview with General Market Appeal
Building a Strong Identify for Your Magazine
Making Friends with Your Readers
Taking Your Magazine Online
Lessons from a magazine startup Panel discussion
Universal principles of design
The Design Process
The Basics of Typography
Keys to an Effective Cover Michael Collie
During the afternoons, you may attend any workshop regardless of track. Up to 20 elective workshops will be available. In addition to the workshops below, some of the core morning workshops will be repeated in the afternoons. The final conference schedule will list the days and times when these workshops are offered.
Too often gifted leaders “melt down” in the stress and pressures of their work. How can we as busy Christian publishing staff and writers be fruitful in our work while still keeping the proper balance in life and avoiding burnout? In this workshop you receive guidelines to live by, rhythms that enhance spiritual and emotional health so that you may minister effectively.
How on earth do you compile a reference book? Where do you start? How do you ensure a consistently high standard of work, especially if you have several different contributors? How do you manage the whole project and work efficiently? Keeping to budget and schedules are essential, and we discuss ways of achieving this. In this interactive workshop, we work through various stages of reference-book compilation. Martin Manser has compiled over 200 reference books in a career spanning more than 40 years. He shares mistakes and lessons he has learned.
In this workshop for editors and designers, you learn how to instruct illustrators. The workshop studies existing books to explore how words and text can complement each other. Participants then use a manuscript for a children’s book to create a brief for an illustrator.
For decades, translations of books from the West have flooded the developing world. It is time to reverse the tide. How can Majority World authors and publishers increase their chances of entering the global market? Now with easier access through ebooks and global distribution, what are the steps to sell rights beyond your borders?
Panel Discussion. Yna Reyes, moderator
In this workshop led by a mentor of scores of Nigerian journalists and writers, you gain skills to help young writers fulfill God's purpose in the ministry of the word and apply their skills appropriately. Young writers and journalists battling with many distractions benefit from mentors and coaches who can help them maximize their potentials
Ramon Rocha III
Is your publishing financially sustainable? Can you survive and grow on income generated
from publishing operations alone? Learn the six action points to achieve long-term financial viability in your strategic publishing ministry.
Joyce Mae Tongson-Manalang
Learn the basics of keeping your publishing financially afloat, preparing and analyzing financial statements, cash flow, and other tools so you will not always be in cash-crisismode.
As a great equalizer, how do you harness the powers of social media that meet readers needs and allow you to maximize awareness and sales? How do you develop and execute a social media strategy that produces loyal fans?
Keila Ruth Ochoa Harris
Nate Butler, with other comic artists from around the world