Marketing Strategy 1
Why do we communicate? What are we really trying to say? Who are we talking to? These foundational questions need to be answered before any marketing activities take place. In the first session of a two-part workshop, we will focus on marketing objectives, key messages and target audiences. This workshop is informative yet practical, offering templates and exercises for participants to apply to their own situations.
Marketing Strategy 2
Now that we’ve covered the why, what and who, the second half of the workshop looks at the where and how. The channels we utilize and the content we deliver need to be considered intentionally. We discuss various communications channels, content do’s and don’ts, and how to integrate it all in a strategic manner to make the most of our efforts. We also explore how to develop and execute a social-media strategy that produces loyal fans.
Building Your Author Platform
Whether or not you publish a book yourself, you will be responsible to help market and promote it. How do you build a strong and wide author platform to make your book known and accessible to readers?
How to Launch and Maintain an Attractive and Engaging Website
In the digital age, an excellent website is still an effective marketing tool. It is the base where your readers search and learn about your books. What are the qualities of an attractive and engaging website that generates interest and sales?