Digital Marketing Through Social Media and Direct Email
Reaching your audience through social media is still effective. Reports say email marketing generates the highest ROI among today’s marketing tools. Learn how to use these two digital tools to establish and sustain meaningful engagement with your target market. This webinar will be 90 minutes and will be led by Gladys Doronila and Ida Torres.
Gladys C. Doronila is Chief Operating Officer of OMF Literature Inc. and has been with the organization for 19 years. She joined the company as a Marketing staff and rose to the ranks to become Product and Supply Chain Director, Sales and Marketing Director, and later Chief Operating Officer. Gladys led OMF Literature through seasons of changes in the organization, including structural and supply chain developments and the company’s digital transformation, especially during this period of the pandemic.
Ida Torres is the Digital Marketing Senior Specialist for OMF Literature. She is the co-author of Dawns: A Weekly Devotional for Self-Care and Spiritual Growth and contributed a chapter to the book This Season of Grief. She previously worked in the PR, advertising, and events industry and also taught communication subjects at the collegiate level. Ida is addicted to coffee, reading, journaling, pop culture, football (the real one), and secretly correcting wrong grammar. She strongly believes in being open about one’s mental health struggles, being intentionally kind, and using digital media for social good. You can read more of her writing at idaflutterby.com.