Four Vital Ways to Improve Your Success in Book Sales

By Tony Wales During my 40-plus years in publishing, I learned that these four principles were always the key to successful sales. If I forgot even one of them, failure followed. These principles are rooted in Christian love for God and love for my neighbor. The first principle for successful selling is PREPARATION. When we
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Every Publisher Needs a Business Plan — All the Time!

“Help! What can I do with lots of slow moving inventory?  Our declining revenues are not able to cover our monthly expenses!” “Our cash may run out in 4 to 5 months!” MAI recently received these two urgent requests for help from two separate Christian publishers. These publishers serve in different regions but are both
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