This article is an excerpt from the MAI webinar by Yna Reyes on “Publishing Program Planning: The hows, whys and whos of what books to publish.” Every book that your publishing house decides to develop will require publishing funds. Every title is an investment. Especially for those of us with limited publishing funds, every publishing
By Ramon Rocha The bottom line for accounts receivable is: “Books sold on credit are fictitious until the amount due is collected!” I used to preach this at the publishing house I led. While traveling this past year for MAI, I heard several Christian publishers cry out that they are facing the problem of rising
“Help! What can I do with lots of slow moving inventory? Our declining revenues are not able to cover our monthly expenses!” “Our cash may run out in 4 to 5 months!” MAI recently received these two urgent requests for help from two separate Christian publishers. These publishers serve in different regions but are both
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