Are you stuck?

Where do new ideas come from? Michael Collie of SPCK Australia challenges you to “think outside the box” with these creative tips.

httpv://www.youtube.com/watch?v=oTUddG6WYpg&feature=youtu.be

The brain was designed to think habitually.  If we want to think creatively we need to circumvent this.  Three ways to avoid habitual thinking include:

1)       Introduce a random idea. Example:  When designing a book cover about worship, introduce an unrelated item such as a curtain pulley.  Connect the object to the theme.

2)      Reduce material to essential content. Example:  When choosing a cover for a book about letter writing, simplify the theme to “expressing intimacy.”  Visualize something that introduces loneliness.

3)      Invert the idea to create something new. Example:  When writing a comic book about Joseph use a female protagonist, Josephine, instead of a male protagonist.

What other ideas do you have for getting “un-stuck”?

This LittWorld 2012 video was shot and produced by Good News Productions in Nairobi, Kenya, for MAI .